Lawyers Aren't Writers: Why Investing in Content Could Be a Gamechanger for your Firm

Episode 23 February 01, 2022 00:43:08
Lawyers Aren't Writers: Why Investing in Content Could Be a Gamechanger for your Firm
High-Performance Legal Entrepreneur
Lawyers Aren't Writers: Why Investing in Content Could Be a Gamechanger for your Firm
/

Show Notes

In this episode, we interview Allen Watson & Victoria Lozano, Co-Founders of Blue Seven Content.

Allen Watson
Allen Watson has been working with law firms for some time now, but his path to this career wasn’t “usual.” Allen spent his late teens through late 20s working in emergency medical services. During that time, he finished his bachelor’s degree in political science and master’s degree in teaching. After finishing grad school, Allen taught high school until his parents’ health necessitated that he work from home. That turn of fate led to working with law firms.

After writing for various law firm marketing agencies and dozens of law firms, Allen founded Blue Seven Content with Victoria Lozano. The company recognizes the value that quality content can bring to law firms and other businesses. Allen continues to write practice area pages and blog posts for firms while also running Blue Seven.

Allen grew up along the Carolina coast, an area of natural beauty that keeps him calm and centered. This is the way. An avid science fiction fan, Allen loves both Star Wars and Star Trek equally (a feat many argue isn’t possible). When he isn’t working, he is probably at the dog park with Fin or at the gym.

Victoria Lozano
Victoria Lozano is founder and consultant at Blue Seven Content. She received her BA in English from Coastal Carolina University and MA in English with certificates in Women and Gender Studies, and Rhetorical Studies from Appalachian State University. After five years of teaching courses in first year writing, business writing, and women and gender studies, she followed her passion of learning to Chicago Kent Law School and is set to graduate with a JD in May 2022. Her passion for communication, research, and social construction motivated her to seek a legal degree specializing in labor and employment law. Her dedication to leadership coupled with her wide range of experiences makes her wonderfully suited to the mission of Blue Seven Content. Victoria is affiliated with Chicago Bar Association (CBA), American Bar Association (ABA), and the Lesbian and Gay Bar Association (LAGBAC). She served on the Women and Gender Studies Advisory Board (2016-2018) and the Composition and Rhetoric Committee (2015-2018) at CCU.


Blue Seven Content
Blue Seven Content is not an all-inclusive legal marketing agency. We believe that far too much gets lost in translation when companies focus on “everything” instead of specializing. Blue Seven Content provides premium content for law firms throughout the United States. We only do content. We focus on providing:

- Law firm landing pages
- Law firm practice area page
- Law firm blog posts
- Law firm FAQ pages
- Law firm press releases
- Attorney bio pages
- Law firm “about us” pages

Quality content on your firm’s page is critical, but you need to work with someone who understands how to write copy for law firm pages. At Blue Seven Content, our law firm writers understand how to write content for your website. There are plenty of lawyer marketing firms out there that promise to be your silver bullet to gaining more clients, but they often ignore the actual content that is being written.
Our writers are all native English speakers with college degrees, and our slogan is Original, Researched, Optimized.

- Original: Every piece of content we provide for your law firm will be written from scratch. Plagiarism is a sin in our universe, so you will never receive anything copy and pasted from somewhere else.

- Researched: Our writers are also researchers with college degrees. We research your practice area and geographic location so we can include relevant statistics, laws, news articles, and more.

- Optimized: SEO keywords and phrases need to be implemented throughout the text. Our writers seamlessly integrate SEO keywords and phrases into an easy-to-follow narrative, ensuring increased searches and readership.


Prevail Legal Marketing
Prevail Legal Marketing is redefining the relationship between PPC companies and law firms. Marketing agencies have been taking advantage of law firms for too long with retainers that incentivize higher ad spends rather than improved performance.

At Prevail, we partner with law firms to mitigate their risk by guaranteeing lead costs and reinventing the traditional marketing retainer model.

Prevail's PPC Marketing is Different
- Pay for Results, not Promises
- Guaranteed Lead Costs
- Start, Stop, or Increase Volume On-Demand
- No Up-Front Fees
- No Long-Term Contracts

Other Episodes

Episode 21

January 18, 2022 00:39:06
Episode Cover

Prioritize Input Over Output: Why Lawyers Need to Reframe their Ideas of Success

In this episode, we interview Heather Moulder, Lawyer Career Coach & Business Development Strategist.Heather MoulderHeather Moulder is a former BigLaw partner turned lawyer leadership and business coach (and host of the Life & Law Podcast). She’s on a mission to help purpose-driven lawyers ditch stress, overthinking and people-pleasing ...

Listen

Episode 2

August 02, 2021 00:31:28
Episode Cover

Increase Your Firm's Profitability with LawKPIs

In today's episode, we interview Sachin Bakhai, founder of LawKPIs. Sachin Bakhai Sachin is a visionary technologist and a serial entrepreneur. He has 20+  years of cumulative work experience including Consulting and Product start-ups. He brings significant executive leadership, sales and marketing experience to the Company. Sachin has vast experience taking new products and services to market from concept through commercialization. As a CEO of LawKPIs the vision is to help 10,000+ law firms to grow and succeed so they can enjoy financial independence. LawKPIs Embrace data. Grow your practice. LawKPIs keeps you focused on the most important drivers of your law firm’s profitability.  From billings to collections, from practice areas to attorney utilization, LawKPIs is where leading law firms turn for answers. Prevail Legal Marketing Prevail Legal Marketing is redefining the relationship between PPC companies and law firms. Marketing agencies have been taking advantage of law firms for too long with retainers that incentivize higher ad spends rather than improved performance. At Prevail, we partner with law firms to mitigate their risk by guaranteeing lead costs and reinventing the traditional marketing retainer model. www.growwithprevail.com Prevail's PPC Marketing is Different Pay for Results, not Promises Guaranteed Lead Costs Start, Stop, or Increase Volume On-Demand No Up-Front Fees No Long-Term Contracts ...

Listen

Episode 16

November 19, 2021 00:44:01
Episode Cover

Cybersecurity for Smaller Law Firms: Ways to Protect your Practice

In today's episode, we interview Tom Lambotte, CEO and Founder of BobaGuard, a turnkey cyber security solution for solo and small law firms.Tom LambotteTom Lambotte is a cybersecurity expert who has been in the tech support industry for over a decade. He founded BobaGuard in 2019, which offers turnkey solutions to solo lawyers and small-to-medium law firms.In addition, Tom is also the CEO and Founder of GlobalMac IT, an established managed service provider specializing in serving lawyers nationwide who use Macs by implementing his Proven Process™.Tom’s mission is to help entrepreneurs grow by leveraging technology. He has taken it upon himself to be a hero to lawyers running solo, small and mid-size law firms, at the intersection of technology adoption, efficiency, and security. BobaGuard was born out of a passion to make the latest cybersecurity solutions accessible and affordable to ALL, not just BigLaw.Tom is the author of the American Bar Association’s "Macs in Law" and has been widely published by legal industry online and print publications. He also authored Hassle-Free Mac IT Support for Law Firms and Legal Boost: Big Profits Through an IT Transformation. Tom's weekly blog, Stupid Simple Security Tips, provides actionable and simplified strategies to protect solo and small-to-mid-size lawyers from getting hacked.He lights up a room with his contagious charm and love for all things family. He may be the proud dad of four sweet kids (and two cute French Bulldog puppies) and husband to his fantastic wife, but he lives an adventurous lifestyle as well! Every day brings new adventures in Cleveland, Ohio, where you can find this active family man ...

Listen