Empowering Your Business, Your Brand, and Your Staff through Storytelling

Episode 20 December 28, 2021 00:31:43
Empowering Your Business, Your Brand, and Your Staff through Storytelling
High-Performance Legal Entrepreneur
Empowering Your Business, Your Brand, and Your Staff through Storytelling
/

Show Notes

In this episode, we interview Sigalle Barness, Chief Storyteller at Lawline, an online learning platform for attorneys desiring engaging, relevant CLE and professional growth content.

Sigalle Barness
Sigalle is the Chief Storyteller at Lawline, the leading online education platform for lawyers in the U.S. Sigalle champions and grows Lawline’s brand awareness through impactful stories that are authentic, meaningful, and thought provoking. She designs communications strategies that underscore the why and how behind Lawline's work. Sigalle also strategically delivers episodic content focused on conversations and interviews with key figures that truly reflect the business, professional, and educational needs of the legal industry.

Prior to this role, Sigalle was Lawline's Chief Operating Officer where she spearheaded nationwide expansion of learning and growth development videos to over 1 million attorneys and accountants. Under Sigalle's leadership, Lawline achieved historically high revenue and profit margins year over year through implementation of well-developed growth strategies, focus on a subscription-based business model, and creation of employee culture and retention programs.

Before joining Lawline in March 2012, Sigalle litigated civil claims in areas such as landlord tenant, breach of contract and tax lien and mortgage foreclosures actions.

Sigalle is an avid lover of reading science fiction, playing video games, memoir writing, and spicy food. In her spare time, she enjoys living room dance parties with her husband and two toddlers.

Lawline
Lawline is an Online learning platform for attorneys striving for engaging, relevant CLE and professional growth content. Lawline is dedicated to helping lawyers take charge of their professional growth with timely, relevant subject matter that covers a broad range of practice areas. Lawline's platform transforms traditional Continuing Legal Education (CLE) compliance into practical knowledge that accelerates a lawyer's ability to grow and serve.

Prevail Legal Marketing
Prevail Legal Marketing is redefining the relationship between PPC companies and law firms. Marketing agencies have been taking advantage of law firms for too long with retainers that incentivize higher ad spends rather than improved performance.

At Prevail, we partner with law firms to mitigate their risk by guaranteeing lead costs and reinventing the traditional marketing retainer model.

Prevail's PPC Marketing is Different
- Pay for Results, not Promises
- Guaranteed Lead Costs
- Start, Stop, or Increase Volume On-Demand
- No Up-Front Fees
- No Long-Term Contracts

Other Episodes

Episode 26

February 22, 2022 00:38:59
Episode Cover

From Good to Great: How Uncompromising Intimacy Can Change Your Relationships

In this episode, we interview Alexandra ...

Listen

Episode 14

October 19, 2021 00:35:07
Episode Cover

Prospecting for New Business Without Getting ‘Sales-y’

In today's episode, we interview Steve Fretzin, President of Fretzin Inc. and podcast host of BE THAT LAWYER.Steve FretzinSteve Fretzin is the President of FRETZIN, Inc., a legal business development and marketing company founded in 2004. He was driven into the legal industry during the recession of 2008 when attorneys began calling him for help. While not an attorney himself, Steve has worked with thousands of attorneys in most practice areas. Steve is 100% committed to his client’s success and works diligently each day to ensure they are achieving their goals of financial and personal freedom. In addition to publishing “Sales-Free Selling”, “The Attorney’s Networking Handbook” and “The Ambitious Attorney”, Steve has been featured in Crain’s, The Chicago Tribune, WGN radio, NBC news and is a regular monthly columnist for the Chicago Daily Law Bulletin. Steve is also the creator and host of “Be That Lawyer”, a weekly podcast in which he interviews top rainmakers, marketing experts and legal tech gurus to explain and present the best ways to improve processes and help break down complex ideas into simple and digestible concepts. In addition to enjoying free time with his wife Lisa and son Andrew, Steve loves to eat healthy food, travel and play platform tennis. (Look it up on YouTube!) Steve’s mantras in life are to control what is controllable and to not be afraid of new experiences. FRETZIN, Inc.With over 20 years of coaching experience, Steve works with attorneys in all practice areas from start-up solos to attorneys at large firms originating over $6 million in billables a year. Acting as a kind of “business development therapist,” Steve Fretzin coaches and trains lawyers with the most ...

Listen

Episode 22

January 25, 2022 00:41:32
Episode Cover

Starting a New Law Firm: Insights, Challenges, and Lessons Learned

In this episode, we interview Jay Sheryll, Founder & Owner of Sheryll Law, P.C.Jay SheryllAs a husband and father of two daughters, Jay Sheryll understands the importance of family relationships and legacy. When he graduated Summa Cum Laude with a Juris Doctor degree from Touro College Jacob D. Fuchsberg Law Center, he knew he wanted to start his own practice and devote it to estate planning because, in his words, “having a family is all we leave behind.” He established Sheryll Law, P.C. in Riverhead, New York, in 2017, where he and his staff cater to clients’ estate planning needs on the East End of Long Island.What makes Jay so passionate about estate planning law? “I enjoy seeing the ease and peace of mind our clients experience after we’ve helped them navigate through the process - especially because they often wait until the last minute. We guide them through a trying time in their lives and help them achieve their goals. That is what drives all of us at Sheryll Law, P.C.”Jay and his team help their clients leave a legacy and achieve the peace of mind of knowing that they can protect their family if something happens to them. Sheryll Law, P.C. understands that their clients have worked hard to build their legacy. It is their pleasure to help them leave their money to their loved ones according to their wishes. When not working, Jay enjoys spending time with his wife Brigitte, and daughters Eliana and Lily; playing chess; and making music with various instruments, including the guitar, trumpet, and violin. He and his family reside on ...

Listen