Prioritize Input Over Output: Why Lawyers Need to Reframe their Ideas of Success

In today's episode, we interview Shawn Hill, Community Marketing Director at NiceJob.Shawn HillShawn Hill is the Community Director for NiceJob Inc. and host of The NiceJob Podcast. With 15+ years of experience across the US and Canada, Shawn is an expert in reputation marketing, community communication, and engagement. Shawn is passionate about customer-driven growth by connecting people and establishing, building, and protecting reputations. He also is a certified Fun Delivery Specialist and once gave a keynote speech at a major US bank without even knowing it.NiceJobNiceJob operates with the mission to help great companies get the reputation they deserve by creating products that ensure that great work never goes unrecognized, unappreciated, or unrewarded. We want to create a more equitable world and firmly believe that if, for example, someone is great at a particular service, they shouldn’t have to be a great marketer just to get the recognition they deserve. Our product is a suite of reputation marketing tools that are combined the easiest way for great companies to get the reputation they deserve by getting them more reviews, referrals, and sales.We intelligently automate the process of review collection for companies and give them tools to increase the visibility of those reviews to help drive sales. We also provide analytics and social media management tools to share and track the performance of their reviews and the employees who are attributed to them. This help companies increase their local search rankings, save time, and ultimately, increase sales.Prevail Legal MarketingPrevail Legal Marketing is redefining the relationship between PPC companies and law firms. Marketing agencies have been taking ...

In this episode, we interview Jay Sheryll, Founder & Owner of Sheryll Law, P.C.Jay SheryllAs a husband and father of two daughters, Jay Sheryll understands the importance of family relationships and legacy. When he graduated Summa Cum Laude with a Juris Doctor degree from Touro College Jacob D. Fuchsberg Law Center, he knew he wanted to start his own practice and devote it to estate planning because, in his words, “having a family is all we leave behind.” He established Sheryll Law, P.C. in Riverhead, New York, in 2017, where he and his staff cater to clients’ estate planning needs on the East End of Long Island.What makes Jay so passionate about estate planning law? “I enjoy seeing the ease and peace of mind our clients experience after we’ve helped them navigate through the process - especially because they often wait until the last minute. We guide them through a trying time in their lives and help them achieve their goals. That is what drives all of us at Sheryll Law, P.C.”Jay and his team help their clients leave a legacy and achieve the peace of mind of knowing that they can protect their family if something happens to them. Sheryll Law, P.C. understands that their clients have worked hard to build their legacy. It is their pleasure to help them leave their money to their loved ones according to their wishes. When not working, Jay enjoys spending time with his wife Brigitte, and daughters Eliana and Lily; playing chess; and making music with various instruments, including the guitar, trumpet, and violin. He and his family reside on ...

In today’s episode, we interview Michael Erath, Founder of Next Level Growth, a firm of business guides who help businesses systemize and scale. Michael ErathIn the first 15 years of his career, Michael took over an $8MM family manufacturing business which he grew to $45MM in revenue with over 200 employees during his 15 years as President & CEO.Being tied closely to the housing market and due to a significant betrayal from a business partner who eventually served prison time for embezzlement and fraud, during the financial collapse of 2009 Michael lost it all.Late in 2010, Michael leveraged all that he had and started a new business. It was during the startup of his new business that Michael was introduced to the book Traction®. In Traction, Michael found many of the same tools he had implemented in the past, but this time as part of a more holistic system that filled in many of the missing gaps he experienced when he had tried the “do-it-yourself” route earlier in his career.Shortly thereafter, Michael began implementing EOS® as the basic foundation in his new business. With EOS® as the foundation, Michael then used his past experience with other systems to plug the holes that exist in EOS, layering on strategy and cash management tools from Scaling Up; recruiting and hiring A-Player playbooks from Topgrading; and other advanced business tools he had learned over his career and from his time in YPO. This customized approach allowed him to grow the business rapidly and in 2015 make the Inc. 5000. Running the business on a complete and custom-tailored system gave Michael the entrepreneurial freedom to eventually ...